Oh. Valentine’s Day. One day a year where every store decides to turn into a love-struck nightmare, preying on our need for romance and our wallets. It’s hard to ignore how this “holiday” has been transformed into a full blown retail spectacle. You can’t even step into a supermarket without tripping over pink and red heart shaped everything. Roses? Check. Chocolate? Check. Overpriced “romantic” dinners? It’s like the whole world collectively decided that February 14th is the day we all must prove our love with a financial transaction. And the pressure. You know, that moment when you’re expected to deliver something more extravagant than last year’s gift, and if you don’t, you’re somehow not “romantic enough.” Like, excuse me? At its core, Valentine’s Day is supposed to be about love, but in reality, it’s been hijacked by the lovedriven economy. If you think about it, it’s kind of genius spending a month or two pushing pink glitter in your face, making you feel like you need to buy something expensive to show your feelings. It’s the gift that keeps on giving… for corporations.